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daybyday®


DayByDay™ is the brand from the W&T project which aims to move into the mid-high end of the fashion market, a market governed by a single rule: what’s fashionable today will already be old tomorrow.





In this context the ecological disposable fabric used in Wear&Toss™ products is the ideal material for clothing items which should and must necessarily end their life within a single season.

Focus on

Fashion
In the Fashion sector where things are constantly changing the WEAR&TOSS fabric is absolutely ideal as it embodies t...
A new revolution
Every revolution starts with an idea and the WEAR&TOSS project is, first of all, just this. An idea based on an expl...
Charities
Large international charities like The Red Cross, UNICEF and the WFP deal on a daily basis with large-scale humanitarian...
Wear&Toss vs Cotton
Is cotton a natural fibre? Yes it is. Is it a sustainable fibre? Absolutely not. This is because it is produced using pr...
Workwear
In sectors where work clothing is subject to intense use and quickly wears out, WEAR&TOSS clothing is an ideal solut...

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