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daybyday®

DayByDay™ is the brand from the W&T project which aims to move into the mid-high end of the fashion market, a market governed by a single rule: what’s fashionable today will already be old tomorrow.

In this context the ecological disposable fabric used in Wear&Toss™ products is the ideal material for clothing items which should and must necessarily end their life within a single season.

Focus on

Wear&Toss vs Cotton Is cotton a natural fibre? Yes it is. Is it a sustainable fibre? Absolutely not. This is because it is produced using pr...

Project Wear&Toss is a new concept for inexpensive ecological clothing designed to be worn and disposed of simply and quickl...

Think green Its ecological credentials are the first, most extraordinary, element of the innovation proposed by WEAR&TOSS. While...

Fashion In the Fashion sector where things are constantly changing the WEAR&TOSS fabric is absolutely ideal as it embodies t...

More free time Among all the domestic appliances that fill our homes the one that has had the greatest impact is the washing machine. W...