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W&T Brand Management


W&T is the main brand for the project which includes Wear&Toss™, T-Shirt Way™ and DayByDay™. Each of these products is different in type, sector and application. They are used to offer single-use clothing, accessories and semi-finished fabrics to families, companies and institutions. W&T is the part of the project dedicated to brand building and the development and co-ordinated, integrated expansion of each of the other brands.




Focus on

Creativity & Design
Creativity is the economic driver of the future. So W&T has placed creativity at the centre of the project with a pr...
Sustainable Development
The concept of sustainable development is based on a very precise aim, to improve economic and social conditions by inte...
Disposal
The most revolutionary characteristic of the 100% biodegradable WEAR&TOSS product is that it can be recycled or comp...
Allergy-free
The solid compact structure of Wear&Toss products provides excellent protection of the skin against allergens produc...
Elastic
One of the unique features of Wear&Toss fabric is its excellent elasticity (an intrinsic property of the material) w...

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