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W&T Brand Management


W&T is the main brand for the project which includes Wear&Toss™, T-Shirt Way™ and DayByDay™. Each of these products is different in type, sector and application. They are used to offer single-use clothing, accessories and semi-finished fabrics to families, companies and institutions. W&T is the part of the project dedicated to brand building and the development and co-ordinated, integrated expansion of each of the other brands.




Focus on

Raw materials
WEAR&TOSS is an innovative family of fabrics that use fibres taken from renewable sources such as cellulose, beetroo...
More free time
Among all the domestic appliances that fill our homes the one that has had the greatest impact is the washing machine. W...
Fashion
In the Fashion sector where things are constantly changing the WEAR&TOSS fabric is absolutely ideal as it embodies t...
Creativity & Design
Creativity is the economic driver of the future. So W&T has placed creativity at the centre of the project with a pr...
Accessories
Accessories can be produced for the automotive, household goods, sporting items, food and transport sectors....

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