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Wear&Toss™ vs Cotton

Is cotton a natural fibre? Yes it is. Is it a sustainable fibre? Absolutely not. This is because it is produced using processes which are harmful both for the environment and for humanity.

The 25 million tonnes of cotton produced each year have an enormous impact because of the use of pesticides (10-20% of the total used in all forms of agriculture), water consumption (about 2000 litres of water for a t-shirt) and transportation-related pollution (use of fossil fuels and C02 emissions).

Compared to the manufacturing processes used for cotton, the production line and transformation processes for the WEAR&TOSS™ fabric provide a significant saving in terms of the exploitation of natural resources and the production of harmful substances and therefore represent a new frontier in eco-sustainable clothing.

Focus on

Suitable for microencapsulation
The Wear&Toss fabric is ideal for the insertion of microcapsules that provide added value to the product and increas...
Day by Day®
DayByDay is the brand from the W&T project which aims to move into the mid-high end of the fashion market, a market gove...
One of the unique features of Wear&Toss fabric is its excellent elasticity (an intrinsic property of the material) w...
Wear&Toss products do not release fibres or dust particles as the microfilaments which make up the fabric are highly...
Merchandising & AVD
Promotional t-shirts that catch the eye and care for the environment. Companies and public bodies (hotels, restaurants, ...

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