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Wear&Toss™ vs Cotton


Is cotton a natural fibre? Yes it is. Is it a sustainable fibre? Absolutely not. This is because it is produced using processes which are harmful both for the environment and for humanity.

The 25 million tonnes of cotton produced each year have an enormous impact because of the use of pesticides (10-20% of the total used in all forms of agriculture), water consumption (about 2000 litres of water for a t-shirt) and transportation-related pollution (use of fossil fuels and C02 emissions).

Compared to the manufacturing processes used for cotton, the production line and transformation processes for the WEAR&TOSS™ fabric provide a significant saving in terms of the exploitation of natural resources and the production of harmful substances and therefore represent a new frontier in eco-sustainable clothing.






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