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Think green

Its ecological credentials are the first, most extraordinary, element of the innovation proposed by WEAR&TOSS™. While in other sectors the issue of the disastrous impact of its products on the environment has been faced, up to now this has not been true of the textile sector.

WEAR&TOSS™ is aimed at a new generation of consumers who, becoming increasingly dissatisfied with traditional products, are making respect for both the environment and workers essential factors when selecting a product.

WEAR&TOSS™ is sensitive to both nature and society (and in a broader sense to urban planning, architecture, design etc.) as it follows balance and beauty via a perfect combination of history, culture and innovation which come together to create freedom of movement and emotion. The freedom to choose a unique eco-sustainable product that actively involves the consumer in its creation and development in all phases of its manufacture.

Focus on

Cosmofabrics - from a combination of fabrics and cosmetics via microencapsulation - is a fast-growing market. ...
Day by Day®
DayByDay is the brand from the W&T project which aims to move into the mid-high end of the fashion market, a market gove...
Wear&Toss fabric is isotropic which means that is maintains the same properties and physical characteristics in all ...
Suitable for microencapsulation
The Wear&Toss fabric is ideal for the insertion of microcapsules that provide added value to the product and increas...
The revolutionary technology used by Wear&Toss reduces production costs when compared to more traditional cotton pro...
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