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A new revolution

Every revolution starts with an idea and the WEAR&TOSS™ project is, first of all, just this. An idea based on an explosive concept that turns the status quo on its head and brings tomorrow’s dreams to life today. A discovery with a huge impact which will have an extraordinary effect on everyday life.

Just like a work of art, it’s not simply the sum of its parts that makes this idea so special. The WEAR&TOSS™ project isn’t just another disposable product or cheap clothing concept. It’s this but also much more. It’s not only one of the many alternatives on the market but a real alternative to the market, a genuine response to fast fashion.

Focus on

Accessories Accessories can be produced for the automotive, household goods, sporting items, food and transport sectors....

Project Wear&Toss is a new concept for inexpensive ecological clothing designed to be worn and disposed of simply and quickl...

Suitable for microencapsulation The Wear&Toss fabric is ideal for the insertion of microcapsules that provide added value to the product and increas...

Day by Day® DayByDay is the brand from the W&T project which aims to move into the mid-high end of the fashion market, a market gove...

Creativity & Design Creativity is the economic driver of the future. So W&T has placed creativity at the centre of the project with a pr...