Every revolution starts with an idea and the WEAR&TOSS™ project is, first of all, just this. An idea based on an explosive concept that turns the status quo on its head and brings tomorrow’s dreams to life today. A discovery with a huge impact which will have an extraordinary effect on everyday life.
Just like a work of art, it’s not simply the sum of its parts that makes this idea so special. The WEAR&TOSS™ project isn’t just another disposable product or cheap clothing concept. It’s this but also much more. It’s not only one of the many alternatives on the market but a real alternative to the market, a genuine response to fast fashion.