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A new revolution

Every revolution starts with an idea and the WEAR&TOSS™ project is, first of all, just this. An idea based on an explosive concept that turns the status quo on its head and brings tomorrow’s dreams to life today. A discovery with a huge impact which will have an extraordinary effect on everyday life.

Just like a work of art, it’s not simply the sum of its parts that makes this idea so special. The WEAR&TOSS™ project isn’t just another disposable product or cheap clothing concept. It’s this but also much more. It’s not only one of the many alternatives on the market but a real alternative to the market, a genuine response to fast fashion.

Focus on

Elastic One of the unique features of Wear&Toss fabric is its excellent elasticity (an intrinsic property of the material) w...

Day by Day® DayByDay is the brand from the W&T project which aims to move into the mid-high end of the fashion market, a market gove...

Inexpensive The revolutionary technology used by Wear&Toss reduces production costs when compared to more traditional cotton pro...

Accessories Accessories can be produced for the automotive, household goods, sporting items, food and transport sectors....

Process The production line and transformation of WEAR&TOSS fabrics is based on three key aspects: mechanisation, energy eff...